Do you want to spread the word about your field service business, but don't have a marketing person or the budget to start any major advertising initiatives? Don’t let your reservations about advertising keep you from publicizing the incredible work you do.
Here are four ways you can advertise your field service business without hiring an agency or shelling out thousands of dollars.
1. Gather customer reviews
The best way to spread the word about your business is via word of mouth. Get your customers talking about the services you provide by asking for reviews upon service completion. Whether you’re on Google, Yelp, Angie’s List, or any other reviewing platform, getting reviews from your customers is a great way to advertise your services and add credibility to your business name. While your customers may not always write you a review the moment you ask, you can send follow up emails or include a reminder at the bottom of service receipts or invoices to let them know that customer reviews are important to you.
2. Create social media pages
Starting a social media page is free and simple to set up. You will have to put in the effort to regularly post, but if you share photos of completed projects, staff, company events, or other images or updates from your business, you can slowly grow your social following without the need for paid promotions. Even if you don't have a large following at first, you never know which potential customers might come across your posts. Also, it's always good to have a presence on multiple platforms so that your business is more likely to appear in online searches.
3. Share your knowledge
Do you know a lot about maintaining HVAC units? Do you have years of experience managing electrical installation projects? Share your knowledge with a wider audience to point them back to your business! Reach out to industry publications whose audience would be interested in your expertise. By sharing a story about your experience with others, you are not only establishing credibility, but you are also helping your name or business name get seen.
4. Network within your industry
Networking is another great way to use word of mouth to advertise your business. Join national or local associations and attend their events. If attending association trade shows isn’t in your budget, smaller local associations often have free meetings and networking events. You never know who you may connect with to help spread the word about your services. Additionally, you’ll learn a lot and gain insights to help develop your skills and your business.
Sure, an expensive radio spot or a paid search campaign can greatly increase the chances of your business being seen. However, if you start with these four tools for advertising your business, you’ll be well on your way to increasing your business’ visibility and credibility.
Check out the simPRO blog for more insights on how to grow your field service business. You can also reach out to learn how simPRO’s software solutions can help you streamline operations to increase your profits. Contact simPRO today!